Justine Campbell

Coach, Counsellor & Mentor

Empowering individuals to rediscover their innate potential.

You are an independent, accomplished, competent individual.  At least on the surface. Inside is a different story and you don’t understand why… only that it is not something that you want to continue to be limited by for the rest of your life.

“I help you make sense of you, so you can become all that you want to be.” 

Does this sound familiar? 


For some reason all of the ways you used to be able to get through are no longer working for you.  You’ve navigated change in the past with success.  You’ve achieved, often with levels of distinction, yet you feel like you’re never good enough.  Imposter syndrome is something real for you.  You feel like you are running out of time, out of energy and don’t know how to fix it.  

You spend your precious time, energy scrolling for the quick fixes and the magical cures.  

You feel isolated, dissatisfied and are certain that no one understands the push-pull that you feel inside.

You are desperate for a guide, for someone to support you not only to navigate the obstacles in your way now, but to also give you the tools to set yourself up for ongoing success. 

If you have taken the time to read this far, then you are ready to reach out and ask for help. 

You don’t even need to know what type of help you need.  There is so much in you that the world needs, and I have made it my life’s work to ensure that people just like you are not suffering in silence, and become equipped and empowered to thrive, and be the change that the world needs. 

If you are ready for change, even if you don’t know what that change is, then contact me to book a free 20 minute consultation so that we can work out how to best support you. 

Personal development is a journey, not a destination.

“Knowing others is intelligence.  Knowing yourself is true wisdom.  Mastering others is strength.  Mastering yourself is true power.” — Lao Tzu

Justine provides coaching and counselling support to individuals, their families and organisations across the globe. Past and current clients come from America, Australia, Canada, China, Europe, Hong Kong, India, Indonesia, Japan, the Middle East, New Zealand, Singapore, Thailand and the United Kingdom. She considers herself a “citizen of the world” and takes pride in her cultural sensitivity in the services she provides.

Justine is a type A personality who has successfully transitioned through numerous planned (& unplanned) life transitions. Supporting her clients to do the same by not only transitioning well, but thriving as a result.  Transitions are an opportunity for growth and Justine is a powerful resource to have by your side as you lean into this.

Justine’s work is underpinned by the core pillars of positive psychology and the work of Brene Brown. Using these principles, she is able to help her clients move beyond just functioning by identifying their core strengths and sabotaging armour to allow them to ”show up, be seen and live brave”.   Justine walks alongside her clients helping them to lean into their innate strengths to live authentically.


When there’s a choice between comfort or courage, Justine helps her clients to choose courage.  She believes if you are comfortable in her sessions, then you are not growing or learning.  Having a supportive Coach or Counsellor on your side to support you as you lean into discomfort can be empowering to make that step.


In this TedxTalk, Justine explores the concept of moving beyond a state of just coping to a place of optimal functioning using the principles of positive psychology.

Positive Psychology underpins Justine’s approach to Coaching, Counselling and Mentoring

Amongst other evidence-based approaches including solution-focused coaching, I focus heavily on the principles of Positive Psychology.  This includes an emphasis on personal strengths and elicitation of positive emotions.  The question is asked that if in the absence of illness, does that mean we have wellness?  Just because a person is going through the motions and coping, does not mean that they are thriving?

Positive psychology can complement a traditional psychology approach.  Whilst traditional psychology focuses on a deficit model of “What is wrong with you?”, positive psychology focuses on a strengths-based approach of “What is right with you?”.  This approach moves people beyond just coping, to thriving.

“Positive Psychology Coaching (PPC) is a scientifically-rooted approach to helping clients increase well-being, enhance and apply strengths, improve performance, and achieve valued goals. At the core of PPC is a belief in the power of science to elucidate the best [methods for development].” – Kauffman, Boniwell, and Silberman (2010).


Owning our story and loving ourselves through that process is the bravest thing we will ever do.” – Brené Brown


Justine “walks the talk”. Her expertise in helping clients transition well also stems from personal experience. Justine not only transitioned in her career, from Business to Counselling and then to Coaching, but also in the challenge of embracing Asian culture — opposite to the one she was born into. She spent 25 years abroad, has lived in major cities including Tokyo, Hong Kong, Bangkok and Jakarta and travelled extensively with her family.

“Unlike a conventional therapist who listens to clients’ problems and guides them to answers and clarity within their sessions, Justine truly is invested in her clients’ growth over long periods of time, and she shows her efforts through real-time action…. She would put in the time and effort to actively guide me through my journey, and be along every step of the way. It is this distinction between therapist and coach that truly sets Justine apart.”

– Client from Hong Kong

“What I really appreciate about her approach is that all solutions and guidance come with a deep understanding of our backgrounds, our needs and every family’s independent way of functioning and its unique influences.

I have instilled immense faith in her as I find it it’s not just a superficial understanding of any of our needs. It came with a very customized approach even it required her to dive deeper and invest to explore something new. As a coach, she has a great sense of navigating through different cultures and their influences on our way of thinking.”

– Client from Hong Kong

“I’ve noticed that she goes the extra mile in investing time beyond her sessions with the client to understand other aspects that could contribute to their well-being. For example, prior to my session, I noticed that Justine had done some background work to understand my lifestyle and culture in India which further enhanced the depth of our sessions and the takeaway for me.”

– Client living between India, Hong Kong and America

Take the first step towards positive change

Justine offers one-to-one online sessions to clients around the world and in-person sessions for clients in Melbourne, Australia.

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