Justine Campbell

Coach, Counsellor & Advisor

Justine combines positive psychology, solutions-focused coaching, systems theory and 25 years of global experience to support individuals, families and organisations through life’s biggest transitions.

Change is a constant in life and transitions are an inevitable part of our journey in life.   Some transitions are thoughtfully planned, while others are unexpected and may be as a result of circumstances outside of your control.  Not all transitions are welcomed.  However, Justine views all transitions as an opportunity for growth and realignment.  She understands the unique barriers and opportunities for somebody in this position, and is able to provide support for people during, after or approaching transition.

Repatriation – Expatriation – Marriage – Childbirth – Divorce – Changing Family Systems – Retirement – Career or Position Change – Mergers & Acquisitions

“Change is situational.  Transition, on the other hand, is psychological.  It is not those events, but rather the inner reorientation or self-redefinition that you have to go through in order to incorporate any of those changes into your life.  Without a transition, a change is just a rearrangement of the furniture.  Unless transition happens, the change won’t work, because it doesn’t take.” – William Bridges, 1933 to 2013

Justine provides coaching and counselling support to individuals, families and organisations across the globe. Past and current clients come from America, Australia, Canada, China, Europe, Hong Kong, India, Indonesia, Japan, the Middle East, New Zealand, Singapore, Thailand and the United Kingdom. She considers herself a “citizen of the world” and takes pride in her cultural sensitivity in the services she provides.

Justine is a type A personality who has successfully transitioned through numerous planned (& unplanned) life transitions. Supporting her clients to do the same by not only transitioning well but thriving as a result.

Justine’s work is underpinned by the core pillars of positive psychology and the work of Brene Brown. Using these principles, she is able to help her clients move beyond just functioning by identifying their core strengths and sabotaging armour to allow them to ”show up, be seen and live bravely”.


When there’s a choice between comfort or courage, Justine helps her clients to choose courage. Having a supportive Coach or Counsellor on their side to support them as they lean into discomfort can be empowering to make that step.


In this TedxTalk, Justine explores the concept of moving beyond a state of just coping to a place of optimal functioning using the principles of positive psychology.

Positive Psychology underpins Justine’s approach to Coaching, Counselling and Advising

Amongst other evidence-based approaches including solution-focused coaches, Justine focuses heavily on the principles of Positive Psychology.  This includes an emphasis on personal strengths and elicitation of positive emotions.  The question is asked that if in the absence of illness, does that mean we have wellness.  Just because a person is going through the motions and coping, does not mean that they are flourishing.

Positive psychology can complement a traditional psychology approach.  Whilst traditional psychology focuses on a deficit model of “What is wrong with you?”, positive psychology focuses on a strengths-based approach of “What is right with you?”.  This approach moves people beyond just coping, to flourishing.

“Positive Psychology Coaching (PPC) is a scientifically-rooted approach to helping clients increase well-being, enhance and apply strengths, improve performance, and achieve valued goals. At the core of PPC is a belief in the power of science to elucidate the best [methods for development].” – Kauffman, Boniwell, and Silberman (2010).


Owning our story and loving ourselves through that process is the bravest thing we will ever do.” – Brené Brown


Justine “walks the talk”. Her expertise in helping clients transition well also stems from personal experience. Justine not only transitioned in her career, from Business to Counselling and then to Coaching, but also in the challenge of embracing Asian culture — opposite to the one she was born into. She spent 25 years abroad, has lived in major cities including Tokyo, Hong Kong, Bangkok and Jakarta and travelled extensively with her family.

“Unlike a conventional therapist who listens to clients’ problems and guides them to answers and clarity within their sessions, Justine truly is invested in her clients’ growth over long periods of time, and she shows her efforts through real-time action…. She would put in the time and effort to actively guide me through my journey, and be along every step of the way. It is this distinction between therapist and coach that truly sets Justine apart.”

– Client from Hong Kong

“What I really appreciate about her approach is that all solutions and guidance come with a deep understanding of our backgrounds, our needs and every family’s independent way of functioning and its unique influences.

I have instilled immense faith in her as I find it it’s not just a superficial understanding of any of our needs. It came with a very customized approach even it required her to dive deeper and invest to explore something new. As a coach, she has a great sense of navigating through different cultures and their influences on our way of thinking.”

– Client from Hong Kong

“I’ve noticed that she goes the extra mile in investing time beyond her sessions with the client to understand other aspects that could contribute to their well-being. For example, prior to my session, I noticed that Justine had done some background work to understand my lifestyle and culture in India which further enhanced the depth of our sessions and the takeaway for me.”

– Client living between India, Hong Kong and America

Take the first step towards positive change

Justine offers one-to-one online sessions to clients around the world and in-person sessions for clients in Melbourne, Australia.

Latest Blogs & Media Features

Repatriating Well During A Global Pandemic

Repatriating is always hard. Sometimes as stressful as going through a divorce or grieving a death. But when you’re in the midst of a global pandemic, the emotional and physical toll takes to a new level.