Meet Justine Campbell

Global Coach, Counsellor & Advisor

Justine Campbell is a global coach, counsellor and advisor focused on supporting individuals, families and organisations in times of change.

Justine is an ACA Level 4 accredited Counsellor and Coach who has spent 20+ years living in Asia before repatriating to Australia in 2018. She has worked extensively with expatriates, International Chinese clients and global organisations for the past 12 years to support them to flourish in times of change.

Justine applies a strengths-based approach to all her work, in addition to evidence-based techniques including Positive Psychology, Solutions-Focused Coaching, Acceptance and Commitment Therapy (ACT) and Cognitive Behavioural Therapy (CBT). She is also a certified Brené Brown Daring Way™ Facilitator and incorporates the methodology in a lot of her sessions. Justine is currently completing a Masters in Systemic Family Therapy, which she will incorporate into her work with families.

Justine focuses on providing support to her clients to deal with change and the associated anxiety, stress and any blockages to positive growth. She facilitates growth in areas of agility, resilience and self-awareness to provide the foundation for positive change.

Personally, Justine has fundamentally transitioned well throughout her career from Business to Counselling and then to Coaching and draws upon her experiences to apply in her work with clients. She has lived in 8 different countries in Asia which has provided her with a deep understanding and appreciation for these cultures and inherent values. She is often called upon to act as a bridge between the East and the West with her clients and as an expert in the area of East-West communication. Saying this, her experience abroad and through various careers along with personal changes has also provided her with a deep understanding and empathy to support clients locally through change.

Masters in Business Administration (Bond). Masters in Counselling (Monash). Graduate Diploma in Positive Education (University of Melbourne). Certified Daring Way™ Facilitator (CDWF), Certificate in Whole Person Positive Psychology (CIPP), ICF-Certified Master NLP Practitioner. 

Justine is a certified Daring Way™ Facilitator and incorporates the methodology in her work with clients around the globe. 

Justine’s Values

Values are those ideas or beliefs that are most important in our lives.  It is a way of being or believing.  They act as a guiding compass for our decisions in life, like a North Star in times of darkness.  Justine emphasises the importance of not just knowing our values but also that our words, thoughts and actions align with our values.  Justine helps clients identify their personal values and supports them in living their life in alignment with them. 

“Always stay true to yourself and never let what somebody else says distract you from your goals.” – Michelle Obama


The first step towards flourishing is to be clear on who you are. Choose courage over the crowd and be yourself.  Justine walks the talk as a therapist and coach, trying to make the choice to show up and be real on a daily basis. 

“Authenticity is the daily practice of letting go of who we think we’re supposed to be and embracing who we are.” – Brené Brown


We all have the potential to grow. We need to step out of our comfort zone, open our eyes to what is possible, then get in the driver’s seat and make it happen.  To do this takes courage to lean into the unknown, with the goal of growth.  Having had numerous major transitions in her life including moving countries more than 10 times, changing careers numerous times, overcoming a serious accident and raising three very different children – I have leaned into each transition with a growth mindset.

Becoming is better than being – Carol S. Dweck, Author of “Mindset: The New Psychology of Success”



Life is a journey and not a destination.  It takes perseverance to keep going, despite the various inevitable challenges that come up along the way.  Justine has always had an inner drive to keep going that is fuelled by her desire to live her life to the fullest and to be the best version of herself.  She is passionate about what she does and is committed to supporting her clients to become the best possible self and to realise their potential.

“You will be defined not just by what you achieve, but by how you survive.” Sheryl Sandberg, COO of Facebook and Founder,


Gratitude has been a value that has seen me through many a transition in my life.  I practice an “attitude of gratitude” regularly, but particularly in my most challenging of times.  When we give or receive gratitude, we are happier for it.

“Gratitude is the healthiest of all human emotions. The more you express gratitude for what you have, the more likely you will have even more to express gratitude for.” – Zig Ziglar


Justine’s friendship circle spans the globe and she values her connections with these people who she has crossed paths with at some point in her life journey.  This extends to her clients whom she has supported with moves around the world.  She puts effort into maintaining those connections despite time differences and other obstacles.  She also endeavours to regularly travel in order to see these people in person where possible.  These connections provide positive energy and fuels her passion to keep doing what she does.

“I define connection as the energy that exists between people when they feel seen, heard and valued; when they can give and receive without judgement; and when they derive sustenance and strength from the relationship.” – Brené Brown

“Unlike a conventional therapist who listens to clients’ problems and guides them to answers and clarity within their sessions, Justine truly is invested in her clients’ growth over long periods of time, and she shows her efforts through real-time action…. She would put in the time and effort to actively guide me through my journey, and be along every step of the way. It is this distinction between therapist and coach that truly sets Justine apart.”

– Client from Hong Kong

“What I really appreciate about her approach is that all solutions and guidance come with a deep understanding of our backgrounds, our needs and every family’s independent way of functioning and its unique influences.

I have instilled immense faith in her as I find it it’s not just a superficial understanding of any of our needs. It came with a very customized approach even it required her to dive deeper and invest to explore something new. As a coach, she has a great sense of navigating through different cultures and their influences on our way of thinking.”

– Client from Hong Kong

“I’ve noticed that she goes the extra mile in investing time beyond her sessions with the client to understand other aspects that could contribute to their well-being. For example, prior to my session, I noticed that Justine had done some background work to understand my lifestyle and culture in India which further enhanced the depth of our sessions and the takeaway for me.”

– Client living between India, Hong Kong and America

Take the first steps towards positive change

Justine currently offers one-to-one online sessions to clients around the world and in-person sessions for clients in Melbourne, Australia.

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